Applied Digital Marketing – National Certificate

Course Overview

In today’s digital world, all role-players in marketing, business management or entrepreneurial ventures need to know about UX and SEO and how to use the rich world of digital marketing to their advantage. Apply digital marketing tools in formulating a digital marketing strategy and execute it through multiple digital platforms to suit the rapidly evolving content and information consumption needs of the consumer.

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Learning Outcome

• Deploy multiple channels to drive a digital marketing strategy
• Use SEO, UX and paid advertising to optimise online marketing
• Assess and report on digital marketing

Course Content

• Introduction to Online Learning
• Digital Marketing Landscape
• Websites and UX
• Mobile
• Social Media
• On-site and Off-site Optimisation
• Email Marketing
• Paid Advertising
• Assessment and Report

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