Introducing
ProudAfrique Human Capital

ProudAfrique was formed from a clear and deep understanding of the impact that the Amended B-BBEE Codes will have on companies in terms of the Skills Development. Skills targets increased in almost all categories and with the inclusion of demographics, many companies were increasingly frustrated that their budgets were insufficient to obtain good scores. When we tried to find programmes in the market, we encountered several challenges and decided to get into the market more directly.

The intention was never to be a training company, as there were already many institutions, academies and colleges that were fighting for market share. We also found that the employment and training opportunities for people with disabilities were severely underutilised even though the benefits in the Codes were clear.

We found that many of the programmes that were offered to the market were unaccredited training. The B-BBEE Codes are clear, real, workplace based accredited training that changes the lives of the participants are what we need in the economy and that is what the Codes will give the most recognition for. Companies are still welcome to run such unaccredited and informal programmes and on-the-job training, but it can only be a small part of their skills strategies.

This is further amplified with the concession on salaries for employees that were on certain types of programmes. We coined the phrase “leveraged programmes” from this, meaning recognised accredited programmes, where the salaries of staff can be recognised as part of the skills expenditure. We realised that there were many programmes available, but it was often difficult to sift through the stones to find the gems. This became our objective.

ProudAfrique is positioned as a skills facilitation business. We do not want to compete with training providers, we want to facilitate the link between best of breed skills programme providers and the client.